Written by PJ Braun
16 July 2021

 

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Why Is Facebook King?!

Limitless Bodybuilding

 

By PJ Braun

 

“I have always felt it’s honorable to work the hardest, but true success comes when you take that hard work and learn how to work the smartest.”

 

After last month's article, you should be eager to learn why social media is so important. Because now we are going on a deep dive into why Facebook is the king. I promise to get into some really outside-of-the-box content in a few months. Still, you guys must trust me on the social media aspects for bringing that money and attention in.

           

Everyone is obsessed with Instagram and YouTube for obvious reasons. Still, when thinking outside the box, Facebook truly makes it unfair, and here is why.

           

A few years ago, Facebook opened up its “subscribers” option for fan and business pages. Which means you could blow by the mandatory 5,000 “friends” cutoff, which was, of course, a big deal since we all have more than 5K friends, right?

           

So with the business page and fan pages, you could use your name or status in the industry to accept any subscriber you want, and it could go up fast! I peaked at 77,000 pretty quickly, and I posted all of my personal training clients on there.

           

My significant EUREKA moment was in 2011. I had posted a before and after from a woman who lost 50 pounds and transformed so well that she got on stage and won her first-ever show! She wrote me a beautiful testimonial that I added with the photos. That night I had a dozen people inbox me saying, “How can I be your next transformation?!” At the time, I was charging $1,200 for prep, and I signed up 10 people just like that! $12,000 in one day!! HOLY CRAP, THIS IS IT!?

           

After that, of course, I wanted to do as many of these as possible. As I did more, I had to raise my fees; otherwise, I would have to turn people away or develop some sort of cookie-cutter approach, which just wasn’t what I wanted to do. I have always felt it’s honorable to work the hardest, but true success comes when you take that hard work and learn how to work the smartest.

           

This is very important for anyone in the business, of every level. Are you going to be a cookie-cutter and make a fast buck, or are you going to do what it takes to be the best of the best, which comes with a cost, and like anything in life: YOU GET WHAT YOU PAY FOR.

           

Facebook then added a fantastic feature – the ability to boost ads. This meant you could spend as little as $5 for one day to crazy numbers like $10,000 spread over seven days to make sure that your post was seen by as many people as possible. This meant you could take one of those testimonial pics or a video of yourself demonstrating how to do a squat and get it in front of way more people.

           

The most brilliant aspect was that you got to select the “types of people” who saw your post. If you are selling diet and workout plans, you could target pages of not just your friends but friends of friends, and then narrow it down to only the ones who were into any type of fitness. This ensured you were not sending the images to 80-year-old grandmas or people who would be turned off to things of that nature. At this time, my business started to explode, and when I began Blackstone Labs, this was how I got my products out fast in 2012-2013! People were seeing my stuff everywhere and then DMing me to ask about the products and testimonials.

 

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So as I started to make more money, I spent more than $20 boosting a post to perhaps $100, and Facebook would flat out tell you. Spend this much money, and with the ranges you have selected, you will hit up to 100,000 people for $20 but 500,000 people for $100! If the ad did not cover the spend, then you really messed up!

           

Then Facebook changed the game and made it totally unfair by starting business.facebook.com. This lets you create multiple ads with call-to-actions and sales that were so precise you target specific genders, age groups, and even religions!

           

If you wanted to send an ad to only 30-year-old men who were into fitness and health, cycling, and CrossFit but were also single and Mormon living in Utah, Facebook told you exactly how much to spend to hit 10% of them or all of them! And if the ad wasn’t working, you just shut it off! If the ad was working better than expected, you can add more money to it or simply keep it going for eternity. I have an ad going on now that has been my top ad for years, so I never turn it off, and the funny thing is I don’t love the ad!

           

You can do this all yourself, and I did for years with multiple companies! Eventually, I realized that there are guys WAY BETTER than me who I could hire to do this full time. I now have an in-house team of a couple of guys creating ads that never produce less than a 3-1 ROI, with many doing 10-1. And the beauty is Facebook gives you the analytics so you can see for yourself. You would be surprised by how simply changing a couple of words on the same image gets way more people to click. Once they click, they are now trapped in the infamous “Facebook funnel.”

           

“mwahahahahaha!” and it has happened to all of you!

           

You probably don’t have any clue why you keep seeing random things on the side of your news feed, then on your wall, and then back on the side again. Especially if you can’t remember when you actually visited that website last. And guess what? It’s going to happen six times a month until you finally click the ad (OR you don’t click at all, and the system automatically removes you after a long enough time!)

           

You have now gone from being a “net fisherman” to a pinpoint sniper. This is how you get your business in front of as many potential customers as possible regardless if you are selling personal training, lifting straps, belts, or cool gym apparel or even more prevalent in today's world … FACE SHIELDS!

           

Do not slack on this, guys. It’s much easier to get it started than you think. This means spending an hour or two a week on Facebook ads can make you enough money to buy all your chicken breasts, Muscular Development magazines, and Blackstone Labs supplements. If you’re skipping it out, you aren't WORKING SMART ENOUGH! 

 

Instagram @pjbraunfitness

blackstonelabs.com

 

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