Written by Team MD
13 December 2019

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BUSINESS MUSCLE 101

With Dr. Sam Bakhtiar, the $100M Bodybuilder CEO

 

The Complete Short Guide to Branding Yourself on Social Media and the Internet
Stuff You Can Apply Right Now to Start Building Your Audience Fast and Effectively

Each year, companies like Amazon, Google, Verizon, Comcast, Disney and American Express spend billions of dollars in advertising and brand recognition. According to an ANA (Association of National Advertisers) report, companies have spent over $600 billion on brand activation marketing each year, and that number is projected to be close to $740 billion by 2020 in America alone.

           

That’s a lot of dollars, if you ask me. These companies spend a lot of money in the hopes that their brand becomes recognized and most importantly, trusted, plus think of the next time a consumer is going to spend money. What does that mean for the future of “brand spend” and what does that mean for you?

           

In other words, money spent on branding works if your pockets are deep enough, but what if they aren’t?

           

I’m assuming you aren’t a billion-dollar behemoth who can afford such an extravagant expense, so in this short guide I’m going to share with you, hands down, the most important things I know about building a brand whether it’s personal or otherwise.

           

The most important thing to remember about “brand” is that it’s not your trademark, your logo, your language, slogan … not even your face or body. Those things are important, but “brand” is how you make someone feel when they experience you.

           

One of the biggest mistakes I see most personal brands make is they don’t engage with their fans and audience. They leave them hanging on “read.” That’s almost equivalent to trying to speak to someone and being blatantly ignored. Rude. You’re never too busy, and if you are, hire someone to respond to you.

           

OK, with that said, shall we dive into these personal branding tips?  

 

1. The Goal of Branding Is EXPOSURE

 

That exposure provides you an audience of readily paying customers. If you aren’t after a financial benefit, an audience is still extremely valuable. It affords you power in dealing with other individuals, brands and businesses. More attention = more opportunity. However, you want exposure to the right audience, one that you align with where the relationship would be mutually beneficial.

           

That’s why it’s important to define what we want our audience to look like. Demographics? Kids? Career? Goals? Dreams? Desires? Anxieties? Fears? Problems? Clarity and specificity are important. You want to serve people who could be friends; it’s easier to serve people you enjoy being around.  

 

2. Define Your Strengths and Value

           

Not just what you’re good at; strengths also include how you can serve people best. If you don’t feel like you can provide more value to your audience than the other guy, then it’s important to remember that you have a story that’s unique to you but experiences shared by many. You have skills, knowledge and even training that others don’t. Maybe that looks like a proprietary method or some bizarre approach. The question to ask here is what can you give that no one else can, for your defined audience?

 

3. Getting in Front of Your Perfect Audience

 

Now you’ve got both things defined (hopefully). Who they are. Who you are and how you can serve. How do you get in front of them using social media and the Internet? Simple. Approach other brands or people who have the audience you want. Call it a partnership. This may take a bit of research. Example: It would be silly to try and promote a Shania Twain album to a Lil Wayne enthusiast. Scour the Internet, check all social media platforms and make a long list of potential partnerships. The more, the better.

 

4. Approaching Potential Partners to Build Your Brand

           

There’s this little-known tool called the “DM,” or direct message for short. It’s the fastest and easiest way to gain access to people and brands. So what do you say and how do you approach them? I’ll tell you what not to do— don’t come across as desperate and don’t “oversell.” Be clear. Concise. Find a creative angle to serve them on whatever they’re working on. Partnerships are easier than they seem or look. Send messages until you find what works best, and then do that often.

 

Eventually, you will have an ever-growing audience where you can consistently share your message/product. Lastly, it’s important to remember that your brand is after the individual, not the masses. Speak to the individual and not everyone, and your audience will connect deeply with you and be hardcore, ride or die, till-the-end type fans. That’s personal brand bauilding done proper.  

 

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