Written by Team MD
24 April 2017

17geniron-update

'Generation Iron 2' to Release in Theaters, DVD and On Demand May 12th

Movie Sequel Will Introduce the Next Generation of Bodybuilders

 

The wait is over for the fans of “Generation Iron”and bodybuilding. The original docudrama was produced by the Vladar Company and grossed over $1 million in the United States domestic box office and became one of the highest-grossing documentaries of 2013. It’s a significant achievement for a documentary, and a testament to the strong bodybuilding fan base.

The Vladar Company, in association with Generation Iron Fitness Network®, is pleased to announce that they forged a partnership with BodyPower to co-produce and release “Generation Iron 2.”

“Generation Iron” topped domestic home video charts (including iTunes and Amazon), played across premiere platforms such as Netflix and ESPN and was released globally, becoming the first film to commercially cover the world of bodybuilding since “Pumping Iron” (1977.)

The new film focuses on the next generation of bodybuilders and fitness personalities as they push their physiques to the “next” level, while generating mass appeal around the world. Featuring Kai Greene, Calum Von Moger, Rich Piana, Iris Kyle, Flex Wheeler, Lee Haney, Jay Cutler and many other top-tier bodybuilders.

The original production team from “Generation Iron” is creating the picture— Vlad Yudin will direct and Edwin Mejia is producing. Nick Orton and Ollie Upton of BodyPower will serve as Executive Producers.

“The bodybuilding and fitness industry has continued to evolve dramatically in the last few years. New personalities and stars emerge in the sport. We waited to make the sequel to ‘Generation Iron’ until we found the right moment and the right characters. Especially, when you take into account ‘Generation Iron’ played a significant role in people’s lives, and we in no way wanted to repeat the same story twice and call it part two … now it’s time!,” said Vlad Yudin.

“I am enthusiastic to be collaborating with Vlad Yudin and his team. I look forward to bring fans unique, behind-the-scenes insight into the world of modern bodybuilding, including the role social media is playing in driving a wider fan base. I personally know many bodybuilders and fitness stars. I want the public to see them as I do. Get to know them beyond their public image of YouTube Videos, stage performances and glossy magazine covers.

“What excited me about ‘Generation Iron 2’is that we’re looking at the transition of bodybuilding into popular culture and the mainstream. That change has been driven by the personalities that we will feature in our cast. The sport no longer lives in dark corners of society, and I’m immensely proud to have been part of the growth and development of the fitness culture through BodyPower,” stated the CEO of BodyPower, Nick Orton.

BodyPower will serve as a co-production and exhibition partner to release the film globally in over 15 countries. The film will premiere at the BodyPower Expo in the UK on May 12, 2017.

For those who cannot make it to BodyPower, “Generation Iron 2” will also release worldwide on DVD and video on demand that same day— May 12th, 2017. Visit GenerationIron.com for full release information.

 

 About The Vladar Company

The Vladar Company is a media and entertainment company that focuses on developing, financing and packaging a library of intellectual properties with its producing partners at leading Hollywood and international production studios. The company is becoming a leading producer of many genres and multiple mediums in U.S. and international markets, while also expanding into acquiring and distributing high-quality content. Recent releases include “The Hurt Business” (with Ronda Rousey, Jon Jones and Georges St-Pierre) and “Jeremy Scott: The People’s Designer” (with Katy Perry, Miley Cyrus and Rita Ora).

 

About BodyPower

BodyPower is a global fitness media business that has developed a portfolio of successful exhibitions in the UK and India attracting over 130,000 visitors, international brands and the best fitness stars annually. With over 3,000 active ambassadors covering four continents and an expanding portfolio that includes live events, clothing, merchandise and a Dedicated by BodyPower Eau de Toilette, BodyPower is one of the world’s leading fitness brands. Visit BodyPower.com for more information.

 

Generation Iron Fitness Network is the first digital network broadcasting original video content for all things bodybuilding and MMA. The network covers premiere contest coverage, news and cutting-edge original shows— the network’s vision is to deliver all aspects of bodybuilding and MMA instantly to fans across the globe. No limitations. No missed opportunities. Just pure groundbreaking bodybuilding, fitness and MMA.

 

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