Written by Steve Blechman
23 January 2020

 

 

 

Happy 40th Birthday, Aaron

 

In June of 2018, Muscular Development had the opportunity to interview CEO Aaron Singerman. That meeting wasn’t just about gaining a new advertiser. It was about solidifying a friendship and beginning a new cooperation between our two companies.

 

 

In April 2016, Aaron Singerman decided to embark upon a personal quest: he wanted to create “the biggest sports supplement company in the world!” That’s quite a goal to set for one’s self, but with the right vision, passion, drive, and execution— it can happen. This was Aaron Singerman’s vision when he launched his supplement company, Redcon1, almost four years ago. With phenomenal growth, Singerman has taken Redcon1 to new levels with a broad vision of where he wants to be and how he wants to get there. Aaron Singerman is no stranger to the supplement industry and when he started his new venture, he had one thing in mind— he wanted to be the best, and today Redcon1 is one of the top supplement companies in the world.

 

 

 Picture1  Aaron is more than a visionary entrepreneur; he is a dedicated family man, husband and father. As a professional he is steadfast pioneer, and perceptive marketer constantly looking to reinvent and evolve himself. With the newest addition of the Redcon1 Gym, Aaron is looking to expand the brand of Redcon1 even further. By adding new athletes for the brand, Aaron truly stands out with the talents of: Cedric McMillan, James Hollingshead, Luke Sandoe and George Peterson to name a few, all of which are striking tributes to the late Dallas McCarver.

Singerman also relies on a special community of Tier Operators who believe in his vision, passion and drive for his company. These are dedicated customers and fans alike who spread the word about Redcon1’s products. It is these same individuals that he looks to get the word out on his newest products.  

 

Some would think that with all this phenomenal growth, Aaron would be looking for investors, private equity firms or partners to help him grow the company further, and perhaps even take a shot at going public. “No,” he says firmly. “When you go public, you lose part of your control and you can’t run your company your way.” 

 

Although his growth has taken off like a skyrocket in the night sky, Aaron Singerman has a simple explanation for it. “Just have fun. I love what I do. You can see the enthusiasm at the parties we have. At this past Arnold, we had so many of our Tier Operators come down to help us out. That means a lot. It’s surreal sometimes.”

 

This is why we at MD are proud to support Aaron Singerman and his team at Redcon1 in all that they do. Happy 40th birthday, Aaron. We wish you much success and a prosperous 2020 and beyond.

 

Best,

 

Steve

 

 

Steve E. Blechman

President & CEO, Advanced Research Media, Inc.

Muscular Development Media and FitnessRx

 

 

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 For more information, visit redcon1.com

 

 

 

 

 


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